We love the way our websites look.  After all, Business Promotion’s custom websites are built the way you wanted them, so naturally they are amazing!  What you may not realize is that the way we see your website is not how Google and other search engines “see” your site.

When a spider (a robot program) from Google or another search engine crawls your site, it is looking for a few key components.  It reads all the text that is on your site (searching for your keywords), looks for images, and looks for links.  In order to do this, spiders strip all the beauty from the site to get down to the roots of what is being displayed on the screen.

What We See vs. What the Crawler Sees

Check out the information below for how search engine’s view the website of Izabele E. Sagat, D.D.S.; she is a dentist in Westlake Village CA:

As you can see, all the fanciness is stripped from the site.  The way the search engine sees the site looks terrible.  The technical term for what the crawler sees is HTML – Hyper Text Markup Language.  Our developers add what is called CSS (Cascading Style Sheets) to the HTML so that your website looks awesome.  We also do more technical coding to add some of the functionality to your website, but these are the basics for all websites.

Here is another example:

If you would like to see what your website looks like without any of the fancy stuff, go to: View my site as a robot.

Replace the current web address with your own.  You can do this by copying the URL or by typing it in. Don’t forget to add http://www. or https://www.  Once your address has been entered, click the “Simple” button.

What you will see:

• Your site stripped of all CSS.
• If the text is in blue, it is a link or hyper link – which means that it will take you to another page or website.
• If the text is in grey, it is just normal text on the page.
• Sometimes you will see text surrounded by brackets such as these [    ]. This means it is an image or picture.
• As with above, if the [image] is grey or blue then that picture is a link to another page or website.

Have fun looking at what your site really looks like in Google, Bing, Yahoo, and all other search engines out there.  If you have any questions about what you are seeing, let us know.  If you found this helpful, share it.